Amway – The Pioneer

It’s been over 60 years since the invention of the internet multi-level marketing industry. As an interesting side-note, it’s also interesting to note that MLMs have brought some of the most innovative consumer products to the forefront before they were overtaken by mass media and such.

Amway is the pioneer of the MLM industry.

When reviewing Amway or any MLM or network marketing company it is important to review three very important components that will determine whether or not you will be profitable in that specific company. In order to run a very profitable and lucrative business all three are vitally important and critical components for your business success.

1.) The Products – Are the products in demand?

Amway’s product line consists of supplements, other health products, skin creams, weight loss products, any and all household products that need to be replenished. Amway’s core products are all products that every household requires. In addition, they have a very unique product line only available through Amway.

These are products that every household uses and replenishes consistently. In addition to its amazing core product line it has an extensive partner reach where you can be compensated by ordering products through partners and affiliates. Without a doubt Amway has a powerful product line that is in demand.

2.) The Compensation Plan – How profitable is the compensation plan?

Amway’s compensation plan is based on volume. As an IBO – (Independent Business Owner ) you are rewarded based on volume flowing through your organization. Therefore, you are compensated once you build a downline. When you have a downline of independent business owners that are consistently purchasing monthly products through their virtual store online you build up your personal business volume as well. Amway pay structure is based on bonuses and percentage of volume flowing through your organization.

In order to accomplish a six figure income goal however you will require hundreds if not thousands of entrepreneurs and business owners that purchase products consistently. Of course in order to do this you will require leaders and massive duplication.

Unfortunately a multiple five figure or six figure income goal takes an extremely long time with this type of compensation plan and model.

It is an amazing company. However, it requires a tremendous amount of volume to achieve even a decent income. It is possible. Unfortunately the industry statistic is that 97% of distributors quit within 3-6 months so it is like trying to fill a leaky bucket replacing distributors all of the time.

3.) Marketing System & Strategy – What is your marketing system and strategy with Amway?

Amway has a fantastic if not the best personal development and leadership system where you receive 8-10 CD’s in the mail per month. This is designed to inspire and educate the independent business owner on how to build the business in addition to inspiration and motivation.

However, there is no marketing system designed to attract leads and interested prospects/business owners to your business. In order to replace or create a significant income; a volume of interested prospects visiting your business is required. That is what the advantage of the Internet has done. It is all about have a marketing system that runs for you 24/7/365 days a year. That is the only way to have sustainable success.

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